Index-Carding Your Way to a Finished Book

There are many strains of the dreaded Writer's Block, but typically it comes down to: what do I write next? 

Now, some writers will want to "feel out" the direction -- and I do that, too! For a couple pages or so. But after a certain point, you might feel silly or delusional -- like running on a treadmill and telling yourself you're actually getting to your destination.

I'm all for letting your characters guide you (rather than having the story guide them like pieces on a chessboard). I'm all for creating original, surprising structures. And I'm all for writing exercises and playing around the character, dialogue, pacing, whatever.

But I'm also for clear planning. Setting goals. Not wasting time. 

So I'm a huge fan of outlining. Here's a little vid that explains my index card love in some more detail...

Restaurant Critics 101: Ruth Reichl

Last week, we covered Frank Bruni, the New York Times restaurant critic from 2004 - 2009. Today, we’ll cover Ruth Reichl, the Times’ critic from 1993-1999.

Reichl has written many memoirs about her life in food, but her book Garlic and Sapphires: The Secret Life of a Critic in Disguise focuses squarely on her time as a reviewer. Here are some insider tidbits, many of which found their way in my book somehow:

  1. As a woman who used to dumpster-dive in Berkeley, Ruth made it a point to represent all types of people (rich, poor, beautiful, plain), and all types of restaurants (ethnic places that veered from the white tablecloth French, Italian, and Continental cuisine of the day).

  2. While Frank Bruni shied away from disguises because they made him look and feel silly, Ruth plunged into them, with wigs, makeup, wardrobe, manicures and entire personalities and backstories. Her first disguise was Molly, a Midwestern woman who wore an old but well-preserved Armani suit. Her mother’s friend Claudia, an acting coach, put it this way: “If you are intent on deception, you must go all the way; the restaurant critic of the New York Times can not afford to look foolish.”

  3. One of Ruth’s most famous reviews originally had two parts: one, a 4-star review when dining with her boss and his aristocratic wife, and another 1-star review when she dined as Molly. The Le Cirque review was eventually unified into one article with a 3-star rating. Ruth wavered between 2 and 3, but as her editor said, “It doesn’t really matter. The only thing that people will care about is that you’re taking the fourth star away.”

  4. Restaurants offer a bounty (~$500) to anyone who spots the New York Times critic.

  5. Though New York Times dining critics are anonymous, they wield immense power and social clout -- though is it for a limited time? You are, in a sense, a king or queen of New York.  Celebrities and visiting dignitaries call for restaurant recommendations. But once you leave the post, the offers fall off. As Carol Shaw, Ruth’s friend and the secretary of the Living desk said, “You’re just a byline. Take a good look. The minute you give up the job, you become a nobody.” (Note: Likely not really the case. Look at Ruth herself, Frank Bruni, Sam Sifton… Mimi Sheraton! -- all with vibrant, dynamic careers -- and they can show their faces now.)

  6. Ruth bought her designer disguises at various consignment stores, including Michael’s Resale, a shop on the UWS that only accepts garments that are less than two years old (unless it’s Chanel, Pucci or Hermès).

  7. Though clothes started as a way to dine unnoticed, Reichl began to see how clothes could transform how you look at the world -- and how the world sees you.

  8. Ruth often tussled with the idea of being a food critic. At one time, she was a cook and healthy-eating advocate, someone who always got the worst table and paid in cash because she didn’t have a credit card. At the New York Times was she just telling rich people where to eat and feel coddled? But in a column titled, “Why I Disapprove of What I Do”, she says:

Going out to eat used to be like going to the opera; today, it is more like going to the movies.
And so everyone has become a critic. I couldn't be happier. The more people pay attention to what and how they eat, the more attuned they become to their own senses and the world around them.

Ruth wrote that almost ten years ago… and those statements are truer than ever.

A Book Trailer!

Until I started writing a book, I didn't even know books had trailers. But they do! And a lot of them are amusing. 

Like this Jonathan Franzen one in which he's grumpily disparaging book trailers...in his book trailer. 
Or this one from Tim Ferriss that wins on action and style. 
Or this one for Michelle Hodkin's The Unbecoming of Mara Dyer. (As D so helpfully suggested, "just put some softcore porn in your book trailer like this one!")

Well, here's a start to Food Whore's multimedia debut. This is just to whet your appetite (sorry, sometimes on-the-nose food language cannot be avoided). There are no shirtless young men or white male writers complaining... but it does have some sexy chef action per certain FW scenes. Hope you enjoy!


Book Buzz | Daniel Tammer & Different Ways of Knowing, an Illustrated DIY Manual

Every weekday, Publisher’s Marketplace emails the latest publishing deals in print, digital, audio and foreign sales (over 200 deals/week). Here are some of my favs -- not necessarily the biggest names or the buzziest deal… but the ones that piqued my interest for one reason or another.

Last week, deals slowed down significantly because of BEA. But there were some gems in there....

A WORLD OF WORDS by Daniel Tammet
Agent: Andrew Lownie at Andrew Lownie Literary Agency
Editor: Tracy Behar at Little, Brown
Description: An exploration of language and what it can teach us about our minds and lives.

Daniel Tammet is also the author of Thinking in Numbers (a nice complement to A World of Words) and the memoir Born on a Blue Day, a memoir about his life with high-functioning autism and savant syndrome.

My youngest brother Chris is autistic but we didn’t know that until he was three or so. Before then and before he could talk, he could identify letters. Point to one, and he’d name it for you. We thought he was a genius, and in a way, he is. I always cringe when I tell people my brother is autistic and they’ll say something like, “Oh, I’m so sorry.” Don’t be sorry. Chris is happy, loved, and intelligent in a way that’s no less valid just because it’s not measured on our typical IQ scale.  Excited to see how Tammet builds out the canon of “neurodiversity”. We still have a lot to learn.

THE BORDER OF PARADISE by Esme Weijun Wang
Agent: Amy WIlliams at The Williams Company  
Editor: Chris Heiser at the Unnamed Press 
Description: The inheritance of madness in an iconoclastic family - the scions of a piano manufacturing fortune - set in mid-twentieth century Brooklyn, Taiwan, and Northern California.

I love a multi-generational saga, and upon research, found that I identified with Esme’s long and winding path to publication.

As she writes in her announcement post:

The book was molting and metamorphosing over and over again. What had once taken place in contemporary Northern California was now beginning in World War II-era New York. Characters disappeared and new ones came in their place. Plotlines wilted on the vine. I wrote vastly different endings, and then went back to write vastly different beginnings. By the time I finished my first draft, which clocked in at 300+ pages, three years had passed, and the Nowaks had become real enough for me to dream about at night.

I hear ya, girl!

PRETTIER SMARTER BETTER by Yumi Sakugawa
Agent: Laurie Abkemeier at DeFiore and Company
Editor: B.J. Berti and Courtney Littler at St. Martin's
Description: Illustrated advice for streamlining and improving your home life, looking and feeling better, and creating fun and artsy DIY projects that can brighten your living space.

Yumi's cute and quirky illustrations are all the more winning because they have heart. Does "improving your home life" have a lot of heart? Not always. So, excited to see what Yumi does here. 

 

Friday Photos | Post- #BEA15 Edition

me and my amazing editor Chelsey at the HarperCollins BEA party.

me and my amazing editor Chelsey at the HarperCollins BEA party.

This week was huge. For the first time, I felt like an AUTHOR. 

I've never been too particular about calling myself a writer. You don't have to be published or work for money. If you say you're a writer, you're a writer. 

But this week, something happened. The book --  thus far, my somewhat private writing that I shared with a few key people (my agent, editor, close friends, my boyfriend) -- went public. Really public, at BEA. Now people have books in their possession. They will read them. They will think thoughts and I won't be there to say, oh I meant this and not that. The work now stands on its own. 

I've already written about my signing and how I was totally blown away by the turnout. This post is about everything else -- the pics on my phone, the events after Javits closed, the thoughts still on my mind.

First, events. I had been to BEA two years before (as a reader not an author), so I understand the floor. It's really not that different as an author as opposed to a reader. You see what books are coming down the pike. You wait on lines to get books or posters signed. You see celebrity authors (or, perhaps a celebrity cat as I did one year). I'm never going to be a book buyer so that whole wheeling-and-dealing side of BEA will never be part of my experience. 

But what was new... the parties! 

On Wednesday night, I went to an event with about 40 book bloggers. They got a head start with a presentation that looked like this... 

As one blogger said to me, "If HarperCollins treats its authors as well as it treats its bloggers, then you're in good hands." 

Then after two hours, the bloggers moved to another room where they mingled with... the Authors. At first, it had tinges of a meat market, like I was being paraded into a room for others to size me up. But that was before I met anyone (and because my mind tends towards skewing things in strange ways). Everyone was so nice! So many READERS. Many bloggers read one book/day. Others have been doing this for years, creating communities of thousands.

I got to talk about my book, my writing process... all that. But for me, the best part was connecting with these uber-readers, the evangelists, the ones who hyperventilate at the thought of meeting their favorite author. They make you love books even more. 

Here are some pics from early in the night, before the room got packed ...  

And then the next night... another party. While the blogger party was intimate and a little networky (not in a bad way!), the HarperCollins BEA party was celebratory and familiar. It was held at a gorgeous 2-floor space in Tribeca with a roof deck overlooking the Hudson River. 

Photo May 28, 7 28 43 PM.jpg

Who was in attendance? Any author who was involved with BEA, plus their editors, agents, publicists, and marketing teams. Both HarperCollins and Harlequin were there (the former owns the latter). I'd say there were 400-500 people there. 

And that night was a little strange because again I was put in that Author camp. Sure, one of many many authors (most with many more books under their belt), but still. People went out of their way to make sure I was entertained. I had a separate check-in area. People introduced me as "Jessica Tom, the author", which made me chuckle the first couple times I heard it. The event seemed to say: HarperCollins couldn't publish books without authors. Thank you. And that was cool, to be a seed that helps grow this massive industry. 

I got to meet the many people who make the book what it is: sales, marketing, pr and the editorial team. I got to meet Meg Cabot (who, rather charmingly, was still wearing her BEA badge though everyone else had long taken them off. ("I learned it from an old-time author. Make sure people know who you are!" Which is ironic because... she's Meg Cabot.) 

I also did this fun promo video for Go Set a Watchman, Harper Lee's historic much-anticipated book. All authors were asked to answer one of three questions. I answered the prompt, "The Book That Changed My Life." I answered The Secret History by Donna Tartt. If you haven't read it, it's juicy yet literary, sexy and suspenseful. It made me want to be a writer. 

Because I'm a dweeb, I matched my dress to my cover art. This is a vintage Bill Blass...

Because I'm a dweeb, I matched my dress to my cover art. This is a vintage Bill Blass...

... with Amrita Singh earrings and Jil Sander shoes (not that you can see them).

... with Amrita Singh earrings and Jil Sander shoes (not that you can see them).

Photo May 27, 7 57 39 AM.jpg

All in all, this was the most eventful week of my writing career. Getting an agent, signing a contract... those were big and amazing, too. But they were all leading up to this moment: a physical book, a community of readers, the ability to say "I'm the author, Jessica Tom." 

I'm not quite used to that yet... but I hope to get there soon.

NB: These books are galleys for press, bloggers, etc and are in somewhat limited supply. Even my parents don't have one. If you want, you can pre-order yours here and get it at your door on October 27.

And, here's my BEA post about my first signing. Seventy people came! 

 

 

My first signing at BookExpo America #BEA15

This isn't the cutest photo of me at BEA. But it is the most representative (smiling as wide as my mouth allows). My very first book signing was by far the coolest thing I've done with Food Whore (not that sitting in front of laptop for years of my life is much competition). Here's how it went down and some quick thoughts (still processing the coolness of it all). 

First, what is BEA? It's a trade show for industry professionals: booksellers, librarians, editors, agents, sales/marketing teams, reading app entrepreneurs, literary tote bag designers... you get it.

 

It's pretty amazing to be in the company of thousands of other book lovers. How often do you see billboards and giant banners for books?  

BEA interior

I got there an hour and a half before my 3pm signing so I could walk the floor, visit the booths, and -- let's get real -- cool off because I was sweating like crazy from the walk from Penn Station to Javits Center. I should have taken more photos, but I did catch this: tea settings at the Chinese booths. One can only do business over tea! 

 

 

 

 

I also scoped out my autographing area. Here's the sign that announced my session. The excitement builds...

 

 

 

 

 

 

 

And this is what the lines looked like one hour before my signing session. The photo on the left is of the low-numbered tables (1-5). And the photo on the right is of the high-number tables (10-15). I was Table 14. 

So, I was expecting...15 or so people over 30 minutes. And I was totally fine with that! I had a camera tripod so I could take photos with people, a mailing list sign-up sheet, and of course the tats. I was going to take my time. There were a lot of big-name authors signing the same time as me, so I was happy to just enjoy the experience and meet a handful of readers.

Long lines for established authors.

Long lines for established authors.

What I was expecting. (Not being pessimistic... just looking at the facts!) 

What I was expecting. (Not being pessimistic... just looking at the facts!) 

Fifteen minutes before showtime, my publicist and I went to the green room to relax. I wasn't nervous and I didn't really think through what I was going to say or write. I thought I'd just wing it the few times it happened. 

Then we went through the "backstage" area, where everyone's galleys had been organized. 

I thought I'd take a moment to get settled in ... get out my water bottle, my Sharpies. Fan out the tats. 

But instead, WHEN I OPENED THE CURTAIN, I saw this...

Photo May 27, 3 05 05 PM.jpg

HUMANS! WAITING! For ME! Seventy people, to be exact. More people than could fit in the allotted 30 minutes, so we ended up moving over a table and going 15 minutes overtime. Thanks to my agent, Stefanie, who took these photos of me smiling like an idiot.

This woman researched my book and marked me in her day's schedule. 

This woman researched my book and marked me in her day's schedule. 

That auburn-haired woman to my right? That's Carol Alt! 

That auburn-haired woman to my right? That's Carol Alt! 

I signed galleys for booksellers, bloggers, agents. I signed for a library benefit auction and a hospital library. I signed for a woman who said, "don't make it out to me because my husband is a foodie and he will get jealous." 

People were drawn by the title. I met a woman who said this was the first thing she was going to read on the drive home (as long as you're not driving, I said). Twitter pals who I had never met IRL came.

One woman said the tats reminded her of the time her parents paid to remove her tattoo -- 10x more than what the tattoo cost (I hope that isn't real, she said). Other people told me that I should definitely make the tat official.

@yolandashoshana said my book was her top book haul acquisition...

This signing exceeded my expectations by leaps and bounds and I'm SO grateful for all the people who stopped by. Can't wait to sign to do more events and maybe sign a book for you. ;) 

P.S. If you like, join my mailing list so you can get news about signings, appearances, etc.