How I Got the Book Cover of My Dreams

You wrote a book. So many great words, put together in elegant ways! Words matter!

Well, yes, they do. But no one will read them without a compelling, unique cover (sorry).

I took this to heart very early on and developed a plan: Operation Badass Cover Art -- from brainstorming, to articulating to William Morrow’s (amazing) art team, to a final product that delights me every time I look at it.

Here’s how I did it. 

1. Create a Pinterest board. 

Don’t worry about why you like them or if your examples are even book covers to begin with. Just trust your gut and pin things that speak to you. What would you pick up at the bookstore? What does your current bookshelf look like?

2. Look around your life.

my old apartment, painted in the colors of this Georgia O'Keeffe painting

my old apartment, painted in the colors of this Georgia O'Keeffe painting

 

What’s the color scheme of your life? I live in a jewel-toned apartment and wear colorful, textured clothes. Your personality -- and your palette --  are infused into your words. Make your cover match, too. 

3. PICK OUT VISUAL THEMES.

After enough thought, certain patterns will emerge. For me, I found that my personal style and the designs I liked fell into these two looks.

Lush & Pretty 

Graphic

4. Pick out conceptual ideas.

You’ll also find you like covers created with a certain technique. These were mine.

Food that tells a story

Make you look twice

A hand-touch (something to make it look alive)

5. Pick out covers you don’t like.

I won’t name them here because that’s rude. But you’ll know them when you see them. Perhaps the reasons are universal: they look cheap or cliché. Or, maybe your reasons are more specific to you -- you don’t like script, or images of people. It’s important your art team knows your dislikes as much as your likes.

6. Mock up your cover (optional).

Sometimes you don’t want to beat around the bush and have to put pen to paper (or fingers to mouse). You can say you want X, Y, Z, but you won’t really know until you make it and see. I highly recommend Canva if you're not an actual graphic designer. 

7. Send everything to your editor! (or to your designer if that’s your process )

I made a picture-heavy PDF presentation that included all of the above, along with “key elements” (themes and characters that could make good cover content). If you have explicit ideas for your cover, send them too.

So how did it turn out?

 

I think the William Morrow/ HarperCollins art team did an amazing job. What do you think?


The key is to 1) know what you want, 2) articulate it in a clear and actionable way for your art team, and 3) trust the process. Your cover art designer is like any designer -- he or she wants clear guidelines, and then: freedom to do his or her thing.

Slow-Cooked Button Mushrooms

Processed with VSCOcam with f2 presetMushrooms used to be a hard sell. It's hard to recall exactly why. Maybe it was their styrofoam pop. Their non-taste. The earthiness. The fact that they're fungi? And then mushrooms got exoticized. In my world, that started with the silky umbrella-like straw mushroom. The meaty portabello. The savory shiitake. As I got older and the food landscaped changed, then came morels, sponges for butter and cream, and maitake, coral reefs of crunch and soft, give and take.

Mushrooms got sexier, and I got more fanatical. One of my favorite dishes is a mushroom melange -- some mix of all of the mushrooms above and perhaps some enoki, trumpet, oyster, lobster, chanterelle.

But I'm a bit disgusted to read that. Snobby, right? The equivalent of a bland designer dress, all label and no style.

This dish goes out to the white button mushroom. I cooked them in the slowcooker to concentrate the mushroom flavor (no sear to distract) and to create mushroom consomme-type thing. Just don't call it normcore.

RECIPE: Wash and trim 2lbs of white button mushrooms. Leave them whole. Add to slow cooker with 2 diced onions or shallots, 3 sprigs of fresh thyme, and a glug of white wine (3 tablespoons-ish). Slow cook on low for 4 hours. Before serving, add a knob of butter and parsley.

 

Broccoli Rabe & Bison Meatball Sub

Processed with VSCOcam with f2 presetThis dish was a result of a couple what-ifs. What if you didn't have to deal with meatballs rolling out of your sub? What if you could make a meatball out of bison -- juicy and flavorful, but also lean? What if you could get a Philly cheesesteak the way you actually want it -- more veggies, cleaner meat, and just a sprinkling of cheese?

And so this broccoli rabe and bison meatball sub was born. This is seriously one of the best things I've ever made. There's the bitterness of the rabe, the sweetness of the onions, the umami of the bison meatballs (and the soy sauce and ketchup inside them), and the oomph of the cheese. But I'd say the real revelation is the baguette end. Go out of your way to get the real deal -- crusty, with that addictive bready je ne sais quoi. Those baguette stubs are game-changers.

RECIPE: Meatballs (adapted from this Whole Foods Recipe): Mix 1 lb ground bison, 1 tsp pepper, 1/4 tsp sea salt, 1/2 tsp soy sauce, 2 tbsp ketchup, 1 tsp oregano, pinch cayenne pepper, 1 cup Panko, 1 egg. Roll into 1-inch balls and bake in an oven preheated at 400 degrees for 20 minutes.

Broccoli Rabe and Onions: Dice 1 onion and 6 garlic cloves and saute on high for 3 minutes. Add 1 bunch of broccoli rabe, trimmed of stems (stems are great, but can be a bit cumbersome in a sandwich) and continue to saute for another 7 minutes, until everything is wilted and the onions are browned.

Final Steps: Cut the baguette into the sizes you want (go for the stubs first). Toast. Sprinkle mini cubes of provolone of any other sweet/musty cheese on the rabe and onions. I used Tome de Vache Basque. Using tongs, stuff the baguette with meatballs and veggies, alternating until stuffed 'til the brim.

Harnesses & Sculptural Leather

Manish Arora

No reason to get prudish about it. I'm not going to get all 50 Shades on you.

When I was younger, I didn't think leather looked right on me. Too armored, too mature.

Now I wear leather for the exact reasons I avoided it as a kid. Leather toughens up any outfit, articulates your lines.

When you're younger, you can get away with loose, cottony things. Later, you want structure and polish -- blazers, crisp button-downs, slicked-back hair.

I'm not talking about shoes and purses, because those aren't de facto statement pieces. I'm walking about statement leather --  detailing in your shirt, panels in your coat, etc.

But  leather is also kind of tricky if you're not in a position to be a dominatrix at work or a biker chick at the grocery store. That's why I love delicate harnesses and sculptural leather. They don't have the heavy-handed connotations of "hard" leather, and bring another sort of sexy tough elegance to any outfit.

Here's what I'm wearing above:

Tank: VPL // Sculptured Vest: Manish Arora ( I got it at Oak forever ago and can't find it online. When you see a totally unique piece like this -- you have to get it or else you will regret it.) // Skirt: Theory // Lipstick: Obsessive Compulsive Cosmetics in Black Dahlia

Some other pieces I love (btw, I'm also on Polyvore!)

Harnesses

Harnesses

by

jessica-tom

on

Polyvore

from top to bottom, left to right

Harness by BCBG, worn by PeaceLoveShea -- Whoa. Originally I thought this was Givenchy, but the fact that this is BCBG makes it even better (in the sense that it's more attainable). The dress is okay in a MILFy work dress sort of way, but the harness takes it to the next level.

Bullet Bustier by Zana Bayne -- I feel like you could wear this under a blazer and it'd function like a sweater vest. The uncomplicated seaming and matte leather saves this from 80s Madonna territory.

Pentagram Harness by Zana Bayne -- Devil worship aside, this is kinda like a strappy sandal -- for your body. Delicate, sexy, structured. Done.

Silver Fox Mask by Fleet Ilya -- Remember when lace bunny ears were in a zillion fashion editorials? This is an evolution of that -- cute and elegant, but with a touch of the sinister.

Ponystep by Fleet Ilya -- I have no practical applications for this, but I like it anyway.

Feather Shoulder Piece by Two Weeks -- The inspiration behind this post, my most pinned image, and so damn enchanting. These aren't some poufy Victoria's Secret maribou confections. Again, it comes down to the leather and the feathers, the hard and the soft.

Zana Bayne Bullet Bustier

openingceremony.us

FOX MASK SILVER

$445 - fleetilya.com

Baked Panko Falafel with Cucumber Fennel Raita


Baked Panko Falafel I won't make this a healthy eating thing. They're baked! They've been lightened with panko, not bread crumbs or flour! That doesn't really tell you how delicious they are. There are few foods I love more than deep-fried falafel on a plate of cold mezze, but when you're in the mood for something different, there's this.

With baking, you'll get a cookie-like texture similar to a French sablé, not the crackling outside and supple inside of a fried falafel. Plus, panko takes out the guesswork of lightness. A falafel lives and dies by its lightness. Too much flour or breadcrumbs, and the thing turns into a matzoh ball (which is fine, but not what you're doing here).

Bonus brightness comes from lemon and sumac. Who knew that falafel tasted good a little a sour?

RECIPE (adapted from how sweet it is)Preheat oven to 400 degrees Fahrenheit. In a food processor, grind 2 cans of rinsed chickpeas, 6 garlic cloves, 4 scallions, 1 egg, the juice of lemon, 2/3 cup of soft herbs (parsley, cilantro, dill, mint), 1 tablespoon of olive oil, 1 teaspoon of salt, 1 teaspoon of pepper, 1/2 teaspoon ground cumin, 1/2 teaspoon of aleppo pepper, 1/2 teaspoon of sumac. Process until you have a 50/50 mix of chickpea chunks and a hummus-like mixture. Add 1 teaspoon baking powder and 1/4 cup to 1/2 cup of panko crumbs, enough to get the dough to cling to itself. Form into patties and bake in the oven for 25 minutes, until golden.

For the raita, slice and salt cucumbers and fennel. Drain. Add yogurt, salt, pepper, and olive oil. You can add cumin and red pepper flakes, but I prefer to keep the raita pure when paired against something so aromatic.

"Detox" Kale Chimichurri

Kale ChimichurriHere in New York, the word "detox" is both status symbol and shaming device. In January, you'll see a lot of detox humble brags in your social feeds. Day 5 of cleanse -- kill me now! (she actually loves it)

I love this coconut carrot juice! (he doesn't really love it)

Doing penance for the weekend. Wish us luck! (they don't need it -- they do this every month)

Well this is not that kind of detox. Food should never be masochistic. It's either clean or indulgent, but you're in control of how far you slide either way. Stay towards the middle if you can. Eat what you want, move where you want, but no so much that you'll regret it.

This is a moderate detox -- the slightly left of center, but still sane kinda detox. It's clean but not ascetic, bright without being punishing, healthy without being obnoxiously so (if I do say so myself).

It starts with chimichurri -- a spicy and sour mix of herbs, a cross between pesto and Chinese ginger-scallion sauce. In the same way a squeeze of lemon and sprinkle of herbs cuts through the heaviness of a stew, chimichurri adds a welcome lightness and sharpness to your stomach. Kale and Bragg apple cider vinegar make a good thing even better.

RECIPE: Toast pumpkin seeds and set aside. Trim and clean a mix of parsley, cilantro, mint, chives, and kale. (I used equal parts parsley, cilantro, kale, and slightly less of the mint and chives... but it really doesn't matter). Add everything to a food processor with olive oil, apple cider vinegar, salt. Pulse until all the leaves are chopped (not pureed!). Add red pepper flakes and pumpkin seeds. Keep on hand to eat with a crudité platter, or with stir-fried veggie, or with a tuna-yogurt salad... you get it.

Blueberry Lavender Chia Pudding

20130827-075158.jpgGood cookbooks have recipes that are more like suggestions. Mark Bittman is my idol in this regard. His 3-sentence recipes are spare and classic. He unburdens you and insists that anything can be substituted for anything-- pears for apples, habanero for jalapeño, chicken for duck or beef or turkey or pheasant.

Once you have these basics down and are comfortable enough in the kitchen, you'll just intuit how they'll come together. A master chef combines technique with an instinctual knowledge for flavor combinations. An avant-garde eggplant and sweet creamy white chocolate is just one step away from a traditional eggplant and sweet creamy ricotta.

I'm always amazed by the singer who hears a song and can instantly harmonize with it. How does she know to go so low? Why does that high note sound so good?

Maybe she knows the science. Or maybe she's heard enough songs that she can replicate. It's probably just a natural knowledge that takes years to cultivate.

I've never had blueberry and lavender at a restaurant. It's possible I've seen a recipe for it and its been unconsciously logged in my brain. The idea also must have manifest because both are blue-purple.

Either way, you learn to trust your instincts. This is like summer in Provence ... at a yoga retreat. It's also devilishly, Bittmanly easy.

RECIPE: Simmer 2 cups of the milk of your choice. Turn off and add 2 heaping tablespoons of lavender and one vanilla bean and steep. When cool, strain and add 1/3 cup chia seeds and 1 tablespoon of maple syrup. Stir and let rest overnight. Add blueberries to taste. Serves 2 by morning.