FRIDAY LINKS | 5.1.15 #BEA15 Edition

BEA Power Readers' Day in 2013

BEA Power Readers' Day in 2013

In 26 days -- Wednesday May 27th, 3pm -- I’m doing my very first book signing at BookExpo America… the largest book industry event in the US and one of the most important book conferences in the world. WHOA. If you're around, come to Table 14 for a galley, an autograph, and a special goodie! 

I’ve been to BEA twice -- both as a reader, not an author. The first time I went on Power Readers’ Day, which was basically like the industry days, but open to the public. The second year Power Readers’ Day was replaced with BookCon, the book industry’s version of ComicCon (it’s produced by the same people). The latter is an event studded with both Hollywood and book-world stars (this year will have Mindy Kaling, John Green, Julianne Moore, Rainbow Rowell, Aziz Ansari, Candace Bushnell, Elin Hilderbrand). Last year was insane -- like, get-me-out-of-here insane. I was not alone in that sentiment and the organizers are said to have made some changes this year. I guess we’ll see!

Anyway, I will be there on a quieter, more industry-y day, and that makes me pretty happy. As a debut author, there’s no way I could compete with the shiny names. Ostensibly, I’ll be able to chat with people, get to know them, sign their books, take pics. I’m really looking forward to it.

I’ve also done a flurry of research to psych myself up. Here’s what’s buzzing about #BEA15.

First, what is BEA? It’s a trade show for book sellers, agents, editors, book PR and marketing people, librarians, press, film producers, book manufacturing/distribution professionals, book bloggers… anyone who is interested in seeing what’s coming up in the world of books. This year, it’s at Javits Center, NYC’s spot for massive conferences where the world converges over cars, design, books, whatever.

The book blogger community is already super-tight, enthusiastic, and supportive, but this really comes out in the months before BEA. 

Ashley at NoseGraze wrote this tutorial on rocking BEA. Tips: Research, organize, prioritize.

Hannah at the Irish Banana made this hilarious story in gifs about the emotional phases of BEA.

Krista at Krista’s Dust Jacket is doing a 5-part series on getting prepared.  

The BookExpo America GoodReads group is amazingly active and comprehensive. I’ve been checking in everyday. The members are super quick to jump on any announcements from BEA or individual authors. These BEA 2014 recap posts really got me in the mood (This one from QuillCafe shows authors with Quillbert, a stuffed hedgehog. John at Bookish Antics highlighted “the amazing frenzy” of jumping from event to event.)

If you'll be at BEA on Wednesday 5/27, I'd love to meet you! I'll me at Table 14. If you're using the BEA show planner, you can add me to your schedule here. And if you're a book blogger and can't make it, you can request a galley here

Happy weekend! 

How to Write a Query Letter for your Novel

First, there are so many great posts on this, including this, this, and this.

But if you’re like me… you want to see variety. Just like there’s no such thing as a college essay that’ll guarantee you admission, there’s no such thing as a sure thing query letter. The best thing you can do is research and read what has worked for one person in one moment in time.  

One important caveat as you send your baby into the world: much of your acceptance is outside your control... The agent has a full plate and isn’t taking new clients. She just took on a very similar author and doesn’t want to be redundant. He’s changing careers and handing his authors off. Or perhaps… the manuscript is great but it’s just not the right fit. You don’t want an agent who’s only lukewarm on your work.

That being said, there are some things that -- in my estimation -- are best practices and give you the best possible chance of succeeding.  

But first, numbers. Since I started writing seriously six years ago, here are my stats:

  • 2 literary agents who have represented me (a YA agent and an adult fiction agent)
  • 7 offers of representation
  • 30 full manuscript requests
  • 110+ queries sent

That means that I have a 6.3% acceptance rate. That might seem low, and it is low. But that’s the reality and just means that you have to work harder, smarter, and have the stomach for a lot of waiting and rejection.

Okay. Here’s the query letter that got me five offers of representation in 2014.

Some things to keep in mind:

  • At the time, the book was called DON’T BELIEVE EVERYTHING YOU EAT

  • The main character Tia was 18, not 22 as she is now. I was pitching it as a new adult title, but now it’s a full adult title.

  • Stevie is now named Elliott

Here’s the email in full, but then we’ll unpack it:  

Hi AGENT NAME,

I'm writing to you about my new adult novel, DON'T BELIEVE EVERYTHING YOU EAT, the story of an 18-year old girl who secretly writes the New York Times restaurant review.

I'm excited about the emergence of new adult as a category, and would love to work with a versatile agent like you. [SOMETHING PERSONAL DEPENDING ON AGENT]

Tia Monroe is no ordinary foodie…so why is she stuck in coat check? Tia is going to NYU for one reason: to intern for her longtime idol, food world visionary, Helen Lansky. But things don't work out as planned and now Tia is stuck in a closet, instead of a kitchen!

But the restaurant offers more than Tia expects, including one guest with a devastating, career-ending secret: Michael Saltz, the New York Times restaurant critic. Michael can no longer taste, and now he wants Tia to be his food-savvy accomplice. Tia can eat at any restaurant, order the most expensive dishes, and shop for whatever clothes catch her eye. All she needs to do is write his reviews, and after a few months, he promises to get her a job co-authoring a cookbook with Helen Lansky.  

But there's a catch. Tia must keep her life with Michael Saltz absolutely secret. She must lie to her parents, who saved every last penny so she could study with Helen at NYU…to her high school sweetheart, Stevie, who has supported her love of food every step of the way...and especially to Pascal Fox, the hotshot chef who takes a suspicious liking to Tia, particularly when it's about time for his new restaurant to be reviewed.

It's hard enough being an 18-year old, but Tia's life gets even more complicated with last-minute 4-star lunches, fresh truffles on the house, and designer clothing delivered to her dorm room lobby. And with Michael Saltz taking all the credit for her wittier, sharper, more evocative reviews, is he really giving her the chance of a lifetime…or holding her back from pursuing her own dream? The whole world reads Tia's tasty reviews, but no one knows what's rotting underneath.

I graduated Yale University in 2006 with a degree in English and a Certificate in Fiction Writing. At Yale, I was the restaurant critic and food columnist for the Yale Daily News Magazine. I've published four children’s books for the doll series, Lei Lei, sold exclusively at FAO Schwarz. I'm currently the Community Director at HowAboutWe, an experience-driven web company that helps people fall in love and stay in love. I also blog at www.jessicatom.com.

I'd love for you to give the manuscript a read! The first two chapters are pasted below and the complete 88,000-word manuscript is available upon your request.

Thanks so much and looking forward to hearing from you.

All best,

Jess
[PHONE NUMBER]
[WEBSITE]

Okay, ready? Let’s dissect this.

THE INTRO

Hi AGENT NAME,

I'm writing to you about my new adult novel, DON'T BELIEVE EVERYTHING YOU EAT, the story of an 18-year old girl who secretly writes the New York Times restaurant review.

I'm excited about the emergence of new adult as a category, and would love to work with a versatile agent like you. [SOMETHING PERSONAL DEPENDING ON AGENT]

  • MAKE SURE YOU SPELL THE AGENT’S NAME RIGHT. If you follow literary agents on Twitter, you’ll see this is a common gripe. If you can’t spell a person’s name right (or get it wrong altogether because of a sloppy mail merge), it sets a bad tone. Why should they pay attention to you if you didn’t pay attention to them?

  • Start with the one-line hook. Only one line. Cut out all flab.

  • Use the second paragraph as the “this is why I think you’re great/ why we could be a good fit”. Research the agent online. Publisher’s Marketplace is a great resource and you can drop astute industry knowledge, like “congrats on the XYZ deal! I’m excited to read it”.

THE SUMMARY

Tia Monroe is no ordinary foodie…so why is she stuck in coat check? Tia is going to NYU for one reason: to intern for her longtime idol, food world visionary, Helen Lansky. But things don't work out as planned and now Tia is stuck in a closet, instead of a kitchen!

But the restaurant offers more than Tia expects, including one guest with a devastating, career-ending secret: Michael Saltz, the New York Times restaurant critic. Michael can no longer taste, and now he wants Tia to be his food-savvy accomplice. Tia can eat at any restaurant, order the most expensive dishes, and shop for whatever clothes catch her eye. All she needs to do is write his reviews, and after a few months, he promises to get her a job co-authoring a cookbook with Helen Lansky.  

But there's a catch. Tia must keep her life with Michael Saltz absolutely secret. She must lie to her parents, who saved every last penny so she could study with Helen at NYU…to her high school sweetheart, Stevie, who has supported her love of food every step of the way...and especially to Pascal Fox, the hotshot chef who takes a suspicious liking to Tia, particularly when it's about time for his new restaurant to be reviewed.

It's hard enough being an 18-year old, but Tia's life gets even more complicated with last-minute 4-star lunches, fresh truffles on the house, and designer clothing delivered to her dorm room lobby. And with Michael Saltz taking all the credit for her wittier, sharper, more evocative reviews, is he really giving her the chance of a lifetime…or holding her back from pursuing her own dream? The whole world reads Tia's tasty reviews, but no one knows what's rotting underneath.

  • Make it snappy. Looking back on this, I think it was a little long. If I were to do it again, I’d tighten it by about 30% and wouldn’t include any names besides Tia Monroe and Michael Saltz. Think of a back cover blurb. You don’t need to get into every storyline,  just the juiciness of the matter -- which in my case is food, fashion, deceit and disguises.

THE BIO

I graduated Yale University in 2006 with a degree in English and a Certificate in Fiction Writing. At Yale, I was the restaurant critic and food columnist for the Yale Daily News Magazine. I've published four children’s books for the doll series, Lei Lei, sold exclusively at FAO Schwarz. I'm currently the Community Director at HowAboutWe, an experience-driven web company that helps people fall in love and stay in love. I also blog at www.jessicatom.com.

  • Include your writing credentials and anything else that bolsters your authority in writing this book. (My position at HowAboutWe is a bit of a stretch here… but at the time, I thought that my working at a dating site made me an “expert” on love).

  • Don’t try to overinflate yourself. Think of it this way: if you’re hiring someone (a manager, assistant, babysitter, lawyer, etc), it’s a big turn-off if the person makes themselves out to be the best thing on Earth. Be real, be you. And at the end of the day, unlike non-fiction, fiction depends more on your writing than your platform. So toot your horn at its appropriate sound level, and don’t sweat it too much.

THE CLOSING

I'd love for you to give the manuscript a read! The first two chapters are pasted below and the complete 88,000-word manuscript is available upon your request.

Thanks so much and looking forward to hearing from you.

All best,

Jess
[PHONE NUMBER]
[WEBSITE]

  • FOLLOW THE AGENT’S SUBMISSION DIRECTIONS. If they want two chapters pasted in the email, do that. If they want 50 pages, do that. If they want no pages, do that. Pay attention to their specs -- they’re there for a reason and you would be doing yourself and your work a great disservice if you didn’t respect that.

  • Include the total word count and mention that the manuscript is finished. For a debut novel, the manuscript has to be finished. I think it’s worth mentioning that the novel is complete, so the agent doesn’t have to worry about loving something that ends up being incomplete (and therefore, frustratingly unacceptable).

  • End with your phone number and website. I’ve never received a phone call right after a query… but to me I think it subtly signals that you are a real, reachable person who would love to take the conversation further than their sure-to-be-slammed inbox.

I’m not saying this is a magical formula. But it worked for me...and maybe will work for you, too.

Mushroom Thyme Jerky

Oh, beef jerky. You are delicious and nutritious. Sometimes soft, sometimes chewy. Sometimes spicy, sometimes sweet. 

Mushroom jerky? Don't worry about it. It's a different sort of beast... chewy and savory, sure. Meaty, yes. But different. 

Here I roasted and dried four types of mushrooms in a two-step process. There are shiitake, oyster, clam shell, and shimeji. You're basically sucking out the moisture so all you're left with is the mushroom's essence: the earthy, umami-ed soul of the thing. 

What's great about using a variety of mushrooms is that you can get a range of textures. The shiitake get thin and leathery. You'll have to yank at it with your teeth. The oyster mushrooms are still pillowy, but not until your teeth snap through the surface. And the clam shell and shimeji are somewhere in between: chewy on the bottom, tender on top. 

It's not beef jerky, but it's just as good.

RECIPE:

Preheat oven to 35o degrees Fahrenheit. Toss your mushrooms in olive oil, salt and pepper. Sprinkle thyme on top. De-leaf them if you want the thyme to stick. Keep them whole if you want a lighter touch. Roast for 50 minutes then turn off the oven and leave there for two or more hours to dehydrate.

Book Buzz || My main character Tia is named after...Tia Mowry, Eat in My Kitchen, Arzak

Every weekday, Publisher’s Marketplace emails the latest deals in print, digital, audio and foreign sales (over 200 deals/week). Here are some of my favs -- not necessarily the biggest names or the buzziest deal… but the ones that piqued my interest for one reason or another.

EAT IN MY KITCHEN by Meike Peters
Editor: Holly La Due at Prestel
Description: Featuring 100 seasonal recipes, like mountain buns with coriander and aniseed, Maltese pasta with lemon zest and ricotta, and rhubarb crumble cake, and showcases Meike's unique style of cooking that combines delicious comfort food with a Mediterranean palate of flavors.

Reason enough to be excited for this book. Meike’s blog post about the PM announcement was adorable and infectious in its enthusiasm.

An exciting email from New York changed my life! Holly La Due from Prestel/ Verlagsgruppe Random House asked me if I’d be interested in writing a cookbook filled with my recipes, stories and photographs. I had to read this email twice before I ran to my boyfriend who was still in bed, it was 7 in the morning, I put the laptop on his chest and made him read the email to me again. I screamed and laughed out loud hysterically!

No doubt this will be a stunning cookbook with unexpected, must-try recipes.

WHOLE NEW YOU by Tia Mowry
Agent: Katherine Latshaw at Folio Literary Management
Editor: Nina Shield at Ballantine
Description: Featuring the anti-inflammatory whole foods diet that helped her recover from endometriosis and chronic migraines along with tasty, accessible recipes, easy pantry switches, and mini-cleanses from foods that could be irritating your body.

Children of the 90s... aren’t you glad that Tia is still doing her thing (fun fact: my main character Tia Monroe was in fact inspired by Tia Mowry… why? I don’t know. I just connected with the name). Also, it's been great to see endometriosis making it into the mainstream with the help of some celebrity stories. Another food-related example: Padma Lakshmi co-founded the Endometriosis Foundation of America (and gave a talk about her medical journey at Cherry Bombe Jubilee). 

THE SECRETS OF ARZAK by Juan Mari Arzak
Agent: Jonah Straus at Straus Literary
Editor: Anne Dolamore at Grub Street
Description: Grandfather of New Basque cuisine and chef-owner of Restaurant Arzak in San Sebastián, which in 1989 was the first in Spain to be awarded three Michelin stars and is currently ranked number 8 in the world by 50 Best … an essential work on his traditions, techniques and philosophy.

DYK that the Basque region is home to the highest concentration of Michelin stars? Also add a culture of tapas and tapear, “going from bar to bar for drinks and tapas”, and you have something of a high-”low” food mecca. Thus far, I’ve only been able to experience Arzak through blogs (these from The Chic Brulee and Shelly in Real Life are great). This'll be a coffee table stunner, for sure. 

FRIDAY LINKS || 4.17.15

Hello Friday! It’ll be in the 70s this weekend and I’ll be popping by Prospect Park and farmer’s markets. Kinda wanna buy cherry blossoms, but know they’re gonna shed like mad. Hmm. And, remember those driving lessons? This weekend, we’re also picking up a new leased car.

Here’s some stuff I liked this week.

Taproot Flowers, the bloom whisperers of Crown Heights, are looking for a floral assistant. No experience necessary! (Someone do this so I can live vicariously through you.) 

The Institute of Culinary Education collaborated with Watson, IBM supercomputer, to create a cookbook developed by algorithms. It sounds kinda cringeworthy, but if you think about it, there are golden rules to all cooking. Perhaps flavor-based, like sour and sweet, nutty and fruity. Or known friends, like nutmeg and spinach, chocolate and chili. Or textural play, like crunchy and soft, buttery and al dente. I’m into it!

I’ve been eyeing these purple baby artichokes, and this recipe finally convinced me to actually buy them and make something.

I recently tried to marbleize a canvas bag with nail polish based on this Oh Happy Day! tutorial (talk about a craft FAIL). But this Italian marble paper artist… this is something else.

Have you ever had dinner here? Here’s the menu for tonight:

And it’s BYOB. My kind of place.

Hope you have a great weekend!

 

Book Buzz || Korean Beauty, Pop Word Ethnography, 2 of my Fav Food Blogs

Every weekday, Publisher’s Marketplace emails the latest publishing deals in print, digital, audio and foreign sales (over 200 deals/week). Here are some of my favs -- not necessarily the biggest names or the buzziest deal… but the ones that piqued my interest for one reason or another.

HESITATION WOUNDS by Amy Koppelman
Agent: Andrew Blauner at Blauner Books Literary Agency
Editor: Tracy Carns at Overlook
Description: A specialist in treatment-resistant depression confronts her personal demons including a life-defining tragedy involving her talented graffiti-artist brother when her past is made present by the struggles of one of her patients.

Amy Koppelman is one of those breeds I admire: a novelist and screenwriter (others off the top of my head: Gillian Flynn, Graham Moore). Here’s an article about her screenwriting process. Also, I’m drawn to Koppelman’s writing style, which Publishers Weekly described as “understated and crackling; each sentence is laden with a foreboding sense of menace”.

THE BLUE BATH by Mary Waters-Sayer
Agent: Susan Golumb at Writers House
Editor: Elizabeth Beier at St. Martin’s
Description: Twenty years after a romantic love affair with a young painter during a student year in Paris, a woman, now married to a wildly successful but beleaguered entrepreneur, goes to a gallery opening to discover that her Paris lover has spent the last two decades continuing to paint her.

JUICY. This reminds me a bit of Courtney Maum’s I’M HAVING SO MUCH FUN HERE WITHOUT YOU in that it’s about a stressed marriage set in the Parisian art world. Also makes me think of my own romantic love affairs… if someone was using you as a muse two decades after the fact, would you be more freaked out or flattered?

THE THRIFTY TIME TRAVELER’S GUIDE by Jonathan Stokes (middle-grade)
Agent: Brianne Johnson at Writers House
Editor: Leila Sales at Viking Children’s
Description: A future time travel agency puts together affordable vacation packages to history's biggest events such as Ancient Egypt, the Roman Empire, the Middle Ages, and WWII.

This sounds just so delightful. Also, another novelist/screenwriter.
 

HOW NOT TO HATE YOUR HUSBAND AFTER KIDS by Jancee Dunn
Agent: Alexandra Machinist at ICM
Editor: Laura Tisdel at Little, Brown
Description: A funny and informative investigation into the complex relationship between women and their spouses, weaving together research that correlates parenthood and marital disharmony and the author's personal experience as a floundering new mom and suddenly dissatisfied wife whose marriage becomes the testing ground for couples therapies.

Girl crush alert. Let’s review Jancee Dunn’s career: MTV VJ, GQ sex columnist, Rolling Stone writer with 20 cover stories, O, The Oprah Magazine ethics columnist, GMA correspondent, memoirist, novelist, award-winning humor writer, and co-writer of Cyndi Lauper’s memoir. I’m not married and I don’t have kids, but this books sounds so relevant and I'm just in awe of Jancee.

MOLLY ON THE RANGE by Molly Yeh
Agent: Jonah Straus at Straus Literary
Editor: Dervia Kelly at Rodale
Description: A book of stories and recipes that will draw on her Chinese and Jewish heritage ...her new chosen life on a farm in...Grand Forks, North Dakota, with her husband, a fifth-generation Norwegian-American sugar beet farmer, including the cross-cultural dishes that have helped her adapt to her new environment, such as scallion sesame challah, Chinese hotdish, quinoa carbonara, sweet potato lefse, marzipan mandel bread, and rosemary funfetti cakes

I’m somewhat new to Molly blog, but I’m hooked. And those dishes! So unusual and evocative. Can’t wait for this book to come out (generally as a food lover and also as a Chinese person who's always game for a culinary culture clash).

THE IMPATIENT FOODIE COOKBOOK by Elettra Wiedemann
Agents: David Kuhn and Nicole Tourtelot at Kuhn Projects
Editor: Shannon Welch at Scribner
Description: An ingredient-driven guide to great food for impatient people

Another exciting cookbook from another great blog. What I love about Impatient Foodie is that the recipes are simplified (but not dumbed down) and it shows how cooking is actually quite flexible. Forgot butter and cream? Use coconut oil. Didn’t roll the egg omelette right? Whatever, you’re just snacking-as-you’re-cooking anyway. There's a spirit of experimentation and modesty that I find appealing (and relatable).  

Kerry Thompson

Kerry Thompson

KOREAN BEAUTY SECRETS: A PRACTICAL GUIDE TO CUTTING EDGE MAKEUP AND SKINCARE by Kerry Thompson of Skin & Tonics & Coco Park of The Beauty Wolf
Agent: Natasha Alexis of Chalberg & Sussman
Editor: Alexandra Hess of Skyhorse
Description: The ultimate guide to Korean skincare and makeup featuring photography, tutorials, and insight into the trendsetting culture of Korean beauty.

The older I get, the more I can appreciate a subtler look and beauty that comes from self-care (hydration, massage, exfoliation, high-quality creams) rather than makeup-as-paint.

WORD DROPS by Paul Jones
Agent: Andrew Lownie at Andrew Lownie Literary Agency
Editor: John Byram at University of Mexico Press
Description: A sprinkling of literary curiosities, a chain of 1,000 words...creating a fact-by-fact journey through the dictionary and the languages of the world from aardvark (which means 'earth-pig' in Afrikaans) to zenzizenzizenzic (a number raised to its eighth power).

Trivia plus words plus pop ethnography. Can’t get enough of these types of books.

THE MANUSCRIPT: Why Some Books Sell a Million Copies by Jodie Archer and Matthew Jockers
Agent: Don Fehr at Trident Media Group
Editor: Daniela Rapp at St. Martin’s
Description:  Drawing on big data and computer analytics (including BookLamp data) to explain the world of major blockbuster publishing, pitched as MONEYBALL for book publishing, showing that major bestsellers are not black swans, but rather that they can be explained and predicted with 97 percent certainty (following Archer's doctoral thesis "Reading the Bestseller: An Analysis of 20,000 Novels")  

Hm. Hmmmmmm. I went to read this dissertation on ProQuest, but it’s not available because of impending book publication. Smart.

Anyway, my gut feeling is that you can’t quantify or optimize art. Anything that was cooked up by data scientists would be cold and mechanical, even if catchy (I’m thinking of pop songs that are engineered to be audio junk food: the right mix of sugar, fat and salt).

But then again, writing is a functional art. Unlike painting or sculpture, it must have inherent integrity. Typography must be legible. Architecture must be livable. Cooking must be edible. Writing -- good pieces that take you somewhere and aren’t self-involved mood or vanity pieces -- is governed by real rules. And maybe… there are subtle rules that all the bestselling books follow. And maybe… if you follow those rules you’ll be more commercially successful (whether it’s better art is probably impossible to say). 

What do you think of "MONEYBALL for book publishing"?