Star Challenge time! Since Amy won the Mentor Challenge, she was able to choose which finalist got which show title. The choices were: Ooey Gooey, Stacked Snacks, and Cheat Day Eats. We had to cook a dish that fit our show title, then do a 3-minute proof of concept video, demoing a cooking tip.
Of the three, I wanted Stacked Snacks. I was picturing a tower of dumplings, with the skins folded so they perfectly stacked on one another. I love a good cheat day or ooey gooey dish, but they aren’t part of my regular repertoire, and I thought I’d have a hard time relating those dishes to my life.
But you can't always get what you want... and I was assigned Ooey Gooey.
About ten years ago, I actually wrote a cooking show treatment with a producer, so I was already familiar with how to pitch a cooking show.
This was my downfall.
A show treatment is about market research, structuring the show, audience size and upside. You need to show your concept can have legs for multiple seasons.
A proof of concept video is all about personality. Does this person win me over with their energy?
I didn’t realize this until it was too late.
When I hear Ooey Gooey, I think, can you really do a whole show about cheesy, fudgy, caramel-ly? Maybe, but that didn’t really seem very me, so I had to think of an angle that could work for my culinary POV, international twists you can easily add to your cooking. My solution: international sauces. One part would be ooey -- emulsions, gravies, and vinaigrettes -- and one part would be gooey -- sticky and sweet.